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Americans need to open their eyes about the Kaepernick ad

Ellie Bennett, Print Editor-in-Chief

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On Sep. 5 Nike released the now controversial ad starring ex-NFL player, Colin Kaepernick. If people didn’t see him as a cultural symbol then they sure can’t ignore that he is one now. Kaepernick started the trend of kneeling during the national anthem, in protest of racial inequality and the young black lives being lost by senseless violence. In that time, people have either followed the movement, disagreed or twisted it into an anti-American movement.

People need to stop twisting a once powerful and pure intended message as well as realize that every company has political views and that if we as America look at everything as political, we are going to destroy a great country.

After the ad aired, the internet blew up with love and praise for Nike or the opposite being with videos of people burning their nike shoes to try and prove a point. People are failing to realize that burning shoes is weakening their argument. If they are so against Kaepernick and his supposed anti-American/Military message, why burn shoes when you could donate them to Veteran shelters? This would actually be helping the people that served our country, the people that you say you are supporting by doing this. Nike could care less about it because they already got the money so by burning them is a waste of perfectly good shoes that could be used for a better purpose.

Nike did take a hit shortly after the commercial aired, but as of now Nike is at a all time high, this is in terms of stocks. Nike stock fell by three percent in the days after the airing of the ad but now is growing with the stock value being $83, as of Sept. 13. The stock isn’t the only thing improving. Even with the loss of certain customers by getting political, the company’s clientele has grown and has new celebrity support.

Americans need to stop viewing everything as a political battle. Every company is going to support different beliefs and by labeling all of them, we as consumers aren’t going to buy anything that doesn’t aline with what we believe. Nike was involved with Kaepernick before the controversy started.

Looking at the ad itself, the message is actually a beautiful one: “Believe in something. Even if it means sacrificing everything. Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”

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